Stats and Graphs: The New Social Technographics, now with 100% more mashup commentary
20 Jan
One in every three online Americans is what Forrester calls a “conversationalist,” defined as someone who updates her status on Facebook or tweets at least once a week. Conversationalists are also older, wiser than other online denizens — and predominantly female.
Forrester’s “The New Social Technographics” report (embedded below) is the product of surveying 10,112 U.S. consumers ages 18 to 88 in November 2009 to better understand social adoption.
Conversationalists are a new type of online content creator who accounts for 33% of the online population, and they’re sandwiched in between the most involved web users who either blog or publish web content — called “creators” (24%) — and the more passive “critics” (37%), who participate online as commenters and reviewers. In the social hierarchy, critics are followed by collectors (20%), joiners (59%), spectators (70%) and inactives (17%).
Profile of a Status Updater: It’s a Woman’s World [Report]




